- Ancillary cannabis business owners need to understand the available data options and how to use them to maximize their probability of success
- Data & reporting is a part of every modern day service, so you need the tools & the know how to empower your customers and partners
- External market data is important for understanding market trends, identifying the total addressable market, and building your financial modeling
- Internal company data (for your clients and your own company) is critical for tracking performance, improving your product or service, and attracting investors with a robust data-driven conversation
There’s a joke we hear around the cannabis industry these days that cultivators, retailers, extraction professionals, etc. aren’t actually in the business of producing and selling cannabis - instead they’re in the business of compliance.
Entrepreneurship is hard. Entrepreneurship in the cannabis industry, a new industry rapidly changing on a daily basis, is even harder. Funding sources are different than traditional industry, valuations are a big issue and, due to federal prohibition, banking is might we say - challenged.
So you’re starting a company. Hopefully, you’ve honed your idea, done the market research and assembled the right team. You’re on your way