The historic, venture capital-fueled tech boom of the past two decades in Silicon Valley and beyond has turned “innovation” into perhaps one of the most abused terms in our day-to-day lexicon. Years of buzzword status have disconnected us from a meaningful understanding of the real hallmarks of innovation and the conditions that give rise to it. As such, most people wouldn’t consider the cannabis industry the ideal environment to develop new, world-changing technologies; luckily for a small swathe of forward thinking entrepreneurs and investors, most people are wrong.
This month, we're changing things up a bit and making it easier than ever for you to get caught up with our alumni. Instead of writing a long blog that requires you read (who even reads anymore?), our Managing Director, Patrick Rea, sat down with deepgreen CEO, Colin Ferrian, to talk not only about the company and being an entrepreneur but about tech in cannabis and general agriculture as a whole.
Canopy Alumni, Mason Levy and Rodolfo Ramirez, sold their company, WeGrow, to VividGro. Levy began working on the WeGrow in July 2015, with the goal of creating an educational platform for home growers. After realizing the popularity and effectiveness of cannabis as medicine, Levy began wondering why more patients weren’t growing their own medicine - afterall, cannabis grows naturally on every continent but Antarctica. What he found was a knowledge barrier. At the time, the only real educational resources on growing were large, expensive and technical books and internet resources which were unreliable and living in the dark ages. Always interested in how to engage people through consumer technology, Levy incorporated in December 2015 and began recruiting like-minded individuals to take part in building the WeGrow platform with the goal of eliminating the knowledge barrier and empowering consumers.