I hold some Yahoo! stock so I've been keeping a close eye on the "auction" process currently underway. Despite the hype I still tend to believe in the underlying fundamentals of the company for several reasons, one of which was highlighted halfway through a WSJ article. Here's a quick quote:

"...mobile, video, native and social ads—rose 26% to $504 million." by Deepa Seetharaman of the WSJ

It's hard to imagine how the Street undervalues that type of growth from a massive company in the areas of most concern (mobile, video, and social) for internet giants. Mobile, in particular, is causing fits among advertisers and marketers. In fact, I was just at a conference on digital marketing and the question "how do you handle mobile" was met mostly with laughs and shrugs. People don't know how to translate the traditional advertising approach to the mobile world. If Yahoo!'s success continues that's a fascinating win buried amongst the overwhelmingly negative media coverage.

And if you're wondering how and why I decided to put some money into Yahoo! - here's the place to look. Yahoo!'s developer network is remarkably strong and they've long been a supporter of solid, best-practice development tools and techniques. I first came across the developer resources a decade or so ago working on web development projects and now they have migrated to a mobile app focus but with the same open approach.