News & Articles

Emerging cannabis consumer demographics don't fit the old stereotypes. Tie-dye patterns, cannabis leaf imprints, 420 references...they are unnecessary and unwanted by a substantial portion of consumers. We're seeing the evolution of an industry just like we saw the evolution of tech. In the '90s tech products were plastic, cheap, and long on function but short on form. We saw a revolution with companies like Apple braving a new path with form and usability based products. Google gave us an elegant and efficient search page, replacing Yahoo!'s overly complicated directory listing. Over time we saw this sea change replace the old guard as consumers realized they could have beautiful, efficient, and effective products for a reasonable price.