Founders Paolo and Henrique launched Who Is Happy to connect cannabis consumers around the globe with an international geo-location based social network.
Team Members and Hometowns:
Henrique Torelli - Barcelona, Spain
Paulo Costa - Sao Paulo, Brazil
How did you develop the concept for your cannabiz?
We felt that we had an understanding of the needs that exist, particularly in the social networking realm, and had an existing network of people who would be the most engaged with a cannabis-focused social app. So we decided to build it! WIH launched in 2016, grew to 170,000 users and has almost 1 million check-ins to date
What problem does your product/service solve in the cannabis industry?
Cannabis consumers avoid talking about consumption on popular social networks like Facebook or even Instagram; Who Is Happy gives cannabis enthusiasts a place to talk about consuming and enjoying cannabis.
How did you hear about Canopy, and why did you decide to apply to the accelerator?
I was researching the The Arcview Group, which led me to Canopy. I decided to reach out; the program seemed like a good fit, giving us the network and knowledge we need to take Who Is Happy to the next level.
What element of the Canopy program are you most excited about?
Benefiting from the knowledge that the program's mentors and staff have to provide
What's the best part of working in the cannabis industry?
The cannabis industry is young, but growing. It's a great opportunity to build something new from the beginning stages.
You work a lot. What do you do when you're not drilling down on your startup?